P1racenews AI automatic summary:
Sauber won’t use Stake name at every F1 race
Last year, the Sauber F1 Team had sponsorship from Stake, a gambling company, which was integrated into the team’s name. However, in countries where gambling promotion is not allowed, the team used the logos of Stake’s sister company, Kick. This year, with Alfa Romeo no longer sponsoring the team, Sauber is running under the name Stake F1 Team, making the issue of gambling promotion more apparent in events where the Kick identity is used. The team will comply with local laws and use a different name where gambling advertising is prohibited. Sauber is taking advantage of the interim seasons to create a new identity, with Stake’s support. The team has a new fluo green livery and has emphasized their intent to expand their fan base and reach a new target audience. The move away from Alfa Romeo has given the team more flexibility on the marketing side, and they have a new motto, “unleashed,” which reflects their desire to communicate and be perceived in a certain way. The team is working on all areas, both on and off the track, and aims to achieve important targets with Stake’s support that will bring added value to Formula 1.
